Subscriptions and Increasingly Intangible Intangibles: Where Does it Stop?

Without wanting to say too much about my age, I was part of the first generation to play computer games as kids. Yeah [says the guys adopting his Grandpa Simpson voice]: Back then, you bought it and could keep playing it ad nauseam, which included table-top games like Monopoly and console games like Pacman on my Atari 2600.

Well, the least one can say is that those days are gone… far gone. In today’s world, the way software and media are increasingly packaged basically did away not only with physical copies but with perpetual licenses altogether, rather turning everything into a something “as a service”.

You want a movie? Blockbuster’s gone, so are most DVDs and Blu-Ray discs, as most everyone turned to the likes of Netflix to watch movies and tv shows. Streaming is now the standard way to go about it. Heck, a friend was recently telling me Disney recently decided to do away with one of their stapes and stop selling copies of their movies on DVDs and the like. From now on (or soon anyway), you want to watch a Disney flick, you catch it in theaters or you stream it on Disney+. That’s it.

I think this speaks volumes about what’s been going on with media over the past 20 years or so. With the advent of the Internet, we collectively realized that no one needs to own… anything, really.

in today’s world, that even extends to software, of course. With quite a few companies discontinuing their apps and desktop software, rather opting to provide an equivalent that you can use through a browser, for example, the very concept of buying something that you control, call your own and can decide to keep around (or not) is quickly disappearing, software-wise anyway.

Of course, once you no longer own it, the producer of software can modify it at will, or even discontinue certain whole functionalities, at which point there’s fairly little you can really do about it. You really liked that cross-cell funky calculation function in that online application? Well, too bad, the producer elected to discontinue it, starting… oh yeah… yesterday. Don’t like it? Too bad for you.

Recently, I even saw this pushed one step further, when I realized a computer I was under the impression I had purchased (ah ah, fool) simply essentially disappeared overnight from STEAM, the widely used gaming platform. Yup, the game editor decided to pull that particular title and, of yeah, the effect was to essentially prevent those who had “purchased” it (or rather thought they did) to access or use it any longer. You liked that game? Too bad, it’s gone.

Heck, I’ve even read about certain car manufacturers abroad “innovating” (see those quotes?), by charging car “buyers” (see em’ again?) a monthly fee for the benefit of certain functionalities in their new vehicles, such as heated seats for $18 a month, etc. Yeah, seems in today’s world, businesses all want in on that subscription model. It’s just too good to pass on, it seems. Anyway, I don’t pretend telling anyone anything about this they didn’t already know. Just slightly amusing (if not outright tragic) to realize this is happening and that there precious little you and I can do about it. It’s just, as they say, the way it goes.